What’s changed since Power of 10?

InForm Fitness: What’s changed since Power of 10?


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Adam’s Serendipitous Career in Exercise

“I’ve made the mistake of not thinking for myself in a way, just following a strict protocol. Now, I still believe in the principles of lifting weights slowly and safely and there has to be a certain level of intensity, but that’s where the rules end.” Adam Zickerman, owner of Inform Fitness and author of Power of 10, speaks to HITuni about his story and how his perspective on exercise has changed over the years.

Adam has been a successful gym owner since the late 1990’s. In fact, 2018 marks his 21st year in the business of teaching the principles of sound strength training, but how did it all begin for him?

He had always been athletic as a kid and teen playing baseball, swimming, cycling and even pushing himself through triathlons. It was this athletic nature that initially led him into the world of strength training, seeking improved performance in his sporting endeavors.

As a motivated young man, Adam stuck with his physical regime even after entering the working world. At this point, he was exercising 5 days a week and could often be heard espousing the benefits of exercise to his more sedentary work colleagues. It was whilst looking to motivate his boss into starting exercise that Adam had a wake-up call of sorts. Obviously not a man to mince his words, Adam’s boss retorted with words to the effect “For all the exercise you do, you look like shit and as far as I can see your workouts are doing you more harm than good!”      READ MORE

Read HitUni.com’s blog post in a series featuring outstanding individuals from the HIT community who we spent some time with on our trip to the US earlier this year. In this post, we feature Adam Zickerman, owner of Inform Fitness and author of Power of Ten 10.


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