PRESS

04.01.08

Vogue

VogueCover   Vogue-Article

The power of an hour: How much time does it take to get fit?

“Adam Zickerman of InForm is a leading slo-mo guru…Muscle failure is often a stated goal of trainers; here it’s an unavoidable outcome every time…For Zickerman, the key to health is a body that’s strong. ‘Americans are exercising themselves to death,’ he argues, ‘and most are no stronger for it.’ Why is strength so important? Because it builds lean muscle mass, which makes your body (and heart) work more efficiently in all sorts of ways. Weight-training, rather than aerobics, he states in Power of 10, his book, is what’s best for ‘speed[ing] your whole fat-burning metabolism.'”