19 Training Styles and Motivational Factors

In Episode 19 Adam discusses his biggest surprise in how the fitness industry has changed since
starting InForm Fitness almost 20 years ago. Following the IForm Fitness protocol, Adam, Mike,
and Sheila share some of their individual techniques for accessing their clients’ goals and
motivational factors.

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Tim: This episode of the InForm Fitness Podcast is brought to you by Thrive Market. Thrive Market is on a mission to make healthy living easy and affordable for everyone. To receive a special discount for 15% off of your first order, email tim@inboundpodcasting.com


Tim: Hey InForm Nation, thanks for joining us here once again on the InForm Fitness Podcast. 20 minutes with New York Times bestselling author, Adam Zickerman and friends. It’s brought to you by InForm Fitness and thrivemarket.com. My name is Tim Edwards of the InBound Podcasting Network, and joining the show as always is Sheila Melody, Mike Rogers, and the founder of InForm Fitness, Adam Zickerman.

Hey team! That’s going to be a running theme with every show, we’ll begin with the English accent. Well here in this podcast, we discuss a high intensity, slow motion strength training system that is so effective you will get a week’s worth of exercise in just one 20-30 minute session. Which is about the length of each of these podcasts episode. Now in this episode team, we want to share some of the wisdom that all of you have accrued over the many years, and just talk about what it’s like in the life of a personal trainer at InForm Fitness. The reason being, I know this is a very nonconventional type of workout for some, so I want to learn from you how things have changed over the last 20 years or so Adam, when you began this revolution.


Adam: When I thought about what we were going to talk about for this episode, it was because I was asked a question not too long ago by one of my mentors, who I’ve known for a long time, and he said to me, so Adam, now you’re doing this almost 20 years, what’s the biggest surprise? You remember how you thought about all of this 20 years ago and now, where you are now, and where the state of the industry is now. What is the biggest surprise? What surprises me the most is something that appeared so logical and so kind of like an epiphany, an a-ha type of moment, 20 years ago for me. I’m a little surprised quite honestly that it hasn’t been an a-ha moment for the whole society.


Tim: You mentioned in previous episodes with Doug McGuff, it’s like why isn’t everybody talking about this?


Adam: I think in that episode, we were talking specifically about the anti-aging properties — yeah, when that news came out, when that research came out, it was just one more thing that you think that is going to be the tipping point. That is what is going to get people to say hey, but it wasn’t.


Mike: Adam, you’re talking about that you’re surprised that nobody — it hasn’t become a national, like a wave of an epiphany for everyone as it has been for you or me, or all of us who have been doing this and teach it and train it. I actually think I have the answer, I think everybody wants results now, in a day, and I think the reality is for almost all things that are worthwhile, it just takes time to do it no matter what you’re trying to do. No matter when anyone tries any new exercise regimen, they usually feel the initial gains of whatever they do, a new pilates class, a new Bikram yoga class, a new slow weight training, and their body feels like a new thing, and I think they get wrapped up into it. Anyways, that’s what I think, I think people just aren’t patient enough to let something like this settle in and that’s the reason why.

Adam: I remember when we used to [Inaudible: 00:03:53] back in the 70s during the gas crisis, I’m aging myself a little bit — I was a kid, sitting around in one of those big cars —


Tim: Waiting in those long lines to get gas, remember?


Adam: I was a kid.


Mike: I don’t.


Adam: Yeah I’m a little bit older than you, it was right before your time. Anyway, I just remember the expression being coined from that period, that every time our car passes a gas station it burps. It has that desire — it just guzzled gas like crazy, and I apply that same type of joke if you will, to genetically gifted individuals. Every time they walk past a dumbbell they get bigger.


Tim: I hate those people, I really do.


Adam: They don’t need to do much, and —


Mike: I can see how that’s discouraging, encouraging, and discouraging for people. I think about it — I mean there’s some people, they’re like how come she looks so good, and they wonder like, I saw this girl at the gym, she has this incredible body, and I’m like running on the treadmill, and I’m like, did she look that way before she was on the treadmill?


Sheila: It’s hard to get people to understand that the reasons why you want to do this, not just to have this perfect body. There are so many other good reasons too and I’m constantly trying to remind people of those. Just your overall health and wellness, and it’s like what Adam has often said, it’s like brushing your teeth. Are you going to stop brushing your teeth because you don’t see immediate results or whatever, you’re just going to continue to brush your teeth, right.


Mike: I think a lot of people when it comes to fitness, I think they do give up quickly. I think if they haven’t — if they lose weight — like you know how people, they do a new thing like whatever, this or running or something, and they become very disciplined with their nutrition for two weeks, and then all of a sudden they fall off and the next thing you know it’s like — everybody has two weeks of motivation and then sort of fall off, or they are going to stick with it. Unfortunately we sell packages in 6, 12, 24, so people — they’re invested in what they’re doing and then they have to show up for their appointments, so I think why a lot of people after they start our program stay with our program, whether they’ve lost weight or not, they realize that they definitely have gotten stronger over the course of 6 weeks or 12 weeks. I think that’s one of the reasons why people do stick with us after they’ve come through our door.


Tim: So Mike, you’re saying that you think it’s the lack of instant gratification is why this isn’t being screamed from the rooftops, or wasn’t when Adam first came upon this revolution.


Mike: People come in here with various goals all the time, and the most popular one is I want to lost 10 pounds, I want to lost 15 pounds, I want to lose 20 pounds, and that is something that — we are superstars at getting people to be stronger, getting them to reduce their chronic pain, increase their bone density over time, a lot of different things. The list goes on and on, but with things like fat loss, which is a number one priority for a lot of people who walk into any sort of fitness facility, that doesn’t come without any — really having some compliance towards changing their nutrition, and I think we’re very good at encouraging and motivating and helping and counseling in that department, but we’re not with them seven days a week.


Tim: I’m a testament to this Mike, because I began this workout at the time of this recording, about 50 weeks ago. I’m almost at my one year point, isn’t that cool? It took me several months to finally adhere to pillar number 2 in Adam’s book Power of Ten which is nutrition. I really got serious about my nutrition a few months ago really, and because of the nutrition combined with what I’ve done in the gym, at the Toluca Lake location, I’m now down eighteen pounds. I’ve lost a lot of weight here in the last few months because I finally started to combine those two, of getting my exercise in line, solely with what I’m doing at InForm Fitness, and then clean eating and following Adam’s protocol inside of his book. Like you said, you’re not with them 24 hours a day but if somebody just applies a little, just a few minor changes to eat clean, you will see those results, and it’s been pretty dramatic.


Mike: Just yesterday, I had two clients, out of nowhere, without any sort of solicitation actually tell me, one of them is 61 years old, just turned 61, they’re both male, the other one is 53, and they both told me that they’ve never been stronger in their entire lives. In their entire lives. Both of them have some fat to lose, they don’t have perfect bodies at all, but they told me — one of them, golf is priority in his life, the other one just wants to really feel strong and youthful, both of them do. That was one of those moments where I was thinking the gratification of being a trainer, going back to what we’re talking about today. What makes me excited about my job is to hear that type of thing. They weren’t worried about — they both want to lose a few pounds, but they were so excited about how strong they were, and comparing themselves at their 61 and 53 years to any time of their life. One of them was comparing it to the time he played baseball in college and said I feel stronger than I did then. We talked about yeah, sometimes if you twist your elbow or something like that when you’re 21 that goes away in a day, and now it lingers a little bit.


Adam: And this is what I’m surprised about. We hear stories like this day in, day out, it’s been covered in the press, and still, it’s not accepted. Still, people are like, what is that technique you do? I mean still, only like — I don’t know what the statistics are, but I’d bet it’s like 1 out of 100 people, if not 1 out of 1000 people really know about this high intensity training thing, and forget about the high intensity training thing, 1 out of 1000 or some minority of people even understand how profoundly important it is to even build and maintain muscle mass, outside of just how good you may look. When we hear at 61, 71 year old people say I’ve never felt stronger and more functional in my life, you’d think, after 20 years of having people say that and feel that way — for such little time invested by the way, you’d think everyone else would be going out of business.


Tim: Well there’s no doubt that this podcast will certainly help spread the word.


Adam: That’s why we’re doing it.


Sheila: I think part of it is to me, like the people who get — the older people, not older but maybe middle aged to older when they really start to think oh, I’ve got to start doing something, and then they come in and this is a doable exercise for them. Even though it’s tough, the time management is important to them, but I also think that as you get older, you have more endurance as far as sticking to something. I just really feel that. People who are younger, they’re just like I’m just going to do this and then I don’t really have to do this, but I think as you get older, you’re just like more inclined to just stick to something and you have more endurance — like Adam was talking about earlier, a few podcasts ago about how women work out harder. You really have that endurance to give it your all, that 20 minutes, and you consistently come in every week. Whereas when you’re younger, you’re kind of like, I could take it or leave it.


Adam: There’s a lot of reasons why, but what you’re alluding to I think is — I just think older people are just smarter, they’ve been there done that, they’ve made the mistakes, and now they understand things better. They don’t realize how resilient they are and the the risks that they’re taking in the exercise programs they choose. They’re infallible right —


Mike: Wisdom comes with experience.


Adam: Wisdom comes with getting hurt unfortunately, a lot of times. Wisdom comes from not seeing the results, but — they don’t see the ramifications necessarily of what they’re doing until later on when it’s too late. You don’t realize how bad getting sunburned all the time is when you’re 18 years old, it’s when you’re 48 years old you’re like oh shit, I shouldn’t have stayed in the sun so long. I don’t know who said this, maybe you can help me, but youth is wasted on the young.


Tim: It’s in the movie It’s a Wonderful Life.


Adam: Was it Mark Twain that said it? Well whoever said it, genius. So true. Mike makes a good point about this idea that people are looking for instant gratification and they don’t see the results right away, and it’s not just necessarily even fat loss. That’s a big part of it, that’s actually an easier kind of pivot if you will because then you can really blame the nutrition part on it, and don’t even put the exercise to be responsible for that at all. So it’s not even what you’re doing here, it almost has nothing to do with your weight loss. Other things that — I’m trying to figure out why this hasn’t become this national sensation and all the other gyms and treadmill companies are going out of business. People are not turning into fitness models and these buff specimens, not just because they’re not losing the body weight, because their muscles are not going to get beautiful and big and structured and cut the way we see on the magazines or the athletes. Again, just because that doesn’t happen to you doesn’t mean something is not happening, something really good isn’t happening as a matter of fact, but you’re just not going to look, ever, like that guy or girl on the magazine cover. With or without Photoshop.


Tim: I think it’d be interesting to go around the room and ask the three trainers here, we’re looking for motivation right, so Mike you mentioned that — and I think I have to agree with you, I think the fact that the results aren’t instant is maybe why people aren’t screaming it from the rooftops. Like if someone were to jump on an Atkins diet for example, and they stay away from carbs completely and they lose a lot of weight quickly. What do you use for motivation? How do you motivate your clients? I’m sure there are different methods of motivation to keep people to stay on the course, if the results take 6-8 weeks.


Mike: You know, first of all, with the people that come in our door, everybody is motivated by the fact that this workout only takes 20 minutes. That’s the one thing, and if they —


Adam: If that’s not motivation, get the hell out of here.


Mike: That’s the motivation that gets them through doing something that’s hard. It’s really, really hard, and it lets them know that they can get back to what they have to do in their own life and stuff. With anything that you’re successful with at life, what’s the process? Do you just sort of wing it, or do you actually — like if you’re trying to, for example, lose fat. You have to think about what your plan is, you have to write it down at first, you have to get into a routine. You might need some accountability and some help from some friends or me as the trainer or someone to sort of help keep you in line, and usually it requires a lot of — I don’t want to use the word obsession, but you have to be highly focused on what you’re doing at first, and then eventually it becomes something that you can probably not be as regimented with. Over time, where you don’t have to write it down and stuff like that. So the idea of going to muscle failure, it might happen in 75 seconds, or 2 minutes and 17 seconds, or 3 — we don’t want it to be too long, but when it’s nebulous, it’s very difficult for some people — and sometimes I’ll have to say okay, give me 4 reps. I still want you to do ten seconds up, ten seconds down, but last time you did it for a minute and 35 seconds and I’m going to raise it 10 pounds and that should get me a time that’s going to be what we want in order to show some progress for the client. That’s a little bit specific to performance when I’m motivating someone, when I want them them to perform better on  the machine.


Tim: So have a plan, and then you verbally walk them through their time on the machines.


Adam: Yeah. That’s interesting what he just said because it is a very specific example of motivating, because it’s a very small population of people that need to have that carrot or they need to see the light at the end of the tunnel. Yeah, some target or some random failure rate which is in some range. Just going to failure is not enough for them, because how long is this going to last, I need to know how many more reps do I have and no matter how many times you say it doesn’t matter and just go to failure, just go until you can’t go anymore. Some people are not motivated by that, or they’re not inspired to do that, so like Mike said, alright, so Mike is an experienced trainer so he knows to set the weight at a certain weight. So he knows that if they can get 4 reps out, they’re pretty much where they need to be failure wise, so you just say, give me 4 perfect reps. Now if you set the weight correctly, they’re going to go to each failure in 4 perfect reps, so Mike what he wanted, and the client got what they wanted, and that’s a motivation technique, to get them to perform to a level that is very uncomfortable and very challenging. A lot of people have mental problems getting there, and that’s — so even though it’s a very specific example, in the more general sense of what Mike’s talking about, is different techniques and motivating people to get to the goal. What do certain clients need, and if you’re training yourself by the way, ask yourself, what is going to motivate me to work to this level of discomfort? Do I need to have a stopwatch around my neck and just have a certain time, is it a certain number of reps? That kind of thing, whatever it takes to allow you to get to that level of failure is what you should be trying to do.


Mike: In our environment, as far as the clients are concerned, I think we are very personal with our clients. In general, when we’re working with clients, the nature of our sessions, it’s 1 on 1, it’s a quiet environment without music. There’s no mirrors, we’re giving directions that are very, very clear, verbal instructions. Sometimes we have to demonstrate, but for the most part, I think the client is motivated by this unique experience, which is unlike most personal training experiences that people have. If they’ve worked with another personal trainer at a gym, maybe that was a good experience, but this is a unique experience and I think that in itself is something that really gets people — I think people are drawn to this environment when they’re here. It’s different, and they really realize that the distractions are not there, they don’t want to be distracted. They want to be focused, they want to get their workout in, and they want to leave, or they want to go back to whatever is going on in their own life.


Tim: I agree with that personal aspect of it, and as somebody who has experienced this for now close to a year and I’ve had Sheila as my trainer who is terrific, and my latest trainer is Joe over in Toluca Lake. Joe knows me personally, and he knows what motivates me, and I love playing softball. So as I’m getting close to failure, he’s like we’re stretching those singles into doubles, now the doubles into triples, and triples into home runs, and you almost hit it out last week, you’re going to hit it out this week. He really knows what buttons to push with me, the more he gets to learn about my family and my activities, and I really enjoy that relationship with my trainer because he’s able to say what I want to hear to get me to failure.


Mike: That’s funny, for whatever reason you just reminded me, I have a client when he’s working out, he yells at himself, he calls himself the king. You’re the king! What I do sometimes, I can’t help it and sometimes I go you’re the prime minister! You’re el presidente!


Sheila: It’s not Donald Trump is it?


Mike: You know it’s funny, he’s actually said he did not vote for Donald Trump, but it’s very interesting that

Adam: Sheila is asking if the guy saying I’m the king is Donald Trump.


Tim: You’re not too far from Trump Towers.


Mike: He actually voted right next door to us yesterday.


Sheila: He did? He needs InForm Fitness. He’s out of shape.


Adam: He needs InForm Fitness, he needs a clue.


Sheila: We all have that personal relationship, and I was going to say the same thing. It’s like how you get to know your client, you get to know what’s going in their life, and you kind of have to psychologically just say, hey, you’re going to feel so much better when you get out of here, and I do that too. Like what Mike was saying, just give me two more, and just try to guide them and coach them through to get that to that muscle failure. To get their dose. The clients end up wanting to come in for that, you know what I mean? They come in even though they’re not feeling that well or they’re not feeling that motivated, and they expect us to do that. That’s why they come in.


Tim: I imagine too, the motivation is different for each client. Sheila like I mentioned earlier, when I first started InForm Fitness, you were my trainer and you have a very calming approach. You’ll put your hand on the shoulder and go alright, you’re almost there, and so some people might need to be screamed at, or screaming they’re the king or the prince, depending upon their performance.


Mike: That’s a joke, and that’s an outlying type of situation, but honestly most situations, you can talk just like this — and I think when you tap them on their shoulder gently and you let them know that while they’re going through their repetition that they need to bring their elbow down a little bit, they’re feeling that motivation, they’re feeling that connection because you’re attentive to everything that’s going on in that moment. Give me 10 reps, it’s a much different thing, it doesn’t require screaming and I feel like they’re dealing with a very intense situation. When they’re breathing heavily and getting to that last rep, it still doesn’t require — and I think communicating like this while they’re in that state, keeps them focused and stoic and being able to actually perform the exercise.


Adam: Literally Mike and I were just having this conversation with a client not too long ago. One of my mentors told me, the same mentor by the way who asked me the question about what surprised me in the last 20 years, he said to me a long time ago, he said the trainer who has to raise their voice above a whisper is not a very good trainer.


Tim: I like that. I think that in this situation that someone who goes through — I prefer that approach, not being screamed at and motivated. Adam one time you did say to me, but you whispered it, when Adam trained me, he said if you don’t finish this rep, I’m going to tell your son and tell him what a wimp you are, but he didn’t say the word wimp, he said something else.


Adam: But I whispered it, didn’t I?


Tim: You did whisper it.


Adam: Well you know, the motivation technique of shaming, but I just want to finish a thought that I had about this whispering thing. When somebody is in the throws of their last rep, and they’re really getting deep into intensity, I think it seems logical to start raising your voice and say, come on, come on, and start raising the energy because their energy is being expended so much, and I actually take the opposite tactic very often. Just when they are almost in a panic mode, that’s when I say to them very quietly, alright, calm down, breathe, calm down, relax. Which is really ironic, and they want to punch me because they are reaching muscle failure on the leg press and I’m telling them to relax. They’re like you fucking relax, I’m on the leg press for crying out loud.


Mike: It’s often times a moment when shoulders and hyper extension of the neck and their shoulders come up and stuff like that, when you have an opportunity to say, okay hold it right there. Try to drop your shoulders right now, give me five more seconds, three, two, one.


Sheila: That’s when they hate you. When they get mad at you, you know you’re doing your job well.


Tim: Well on the opposite of that, I like it when it’s calm and I need that moment. My breathing starts to change a little bit and I do everything I can just to finish that rep, and when I know that I’ve hit failure, I like that calm approach. If there was yelling, it would distract me.


Mike: That’s what I’m saying, I think they’re more focused — they’re able to retain a correction that you’re giving them in that type of voice. It’s not maybe, I know it, I’ve been doing it many years, and going back to the big topic about motivation, I think that’s under the umbrella of motivation. That style of talking to people while they’re going through a relatively intense and stressful thing. It’s a short amount of time, we know it’s a worthwhile stimulus, but it’s stressful.


Adam: For those of you listening to this that doesn’t have a trainer, especially a trainer that is steeped in high intensity training and you want to do this, what’s the takeaway for you? I think it would be to do this in as relaxed of an environment as possible. Don’t stress out about things and in my book, I talk about — I do a Q&A in my book, and one of the questions in my Q&A is, which is the most important rep of the set? A lot of people guess the first one or a lot of people really guess that the last one is the most important set of the rep, and of course it’s a trick question really. My answer is the one you’re doing, it’s kind of like a zen like approach. Be in the moment, and the whole workout should be approached that way. Don’t be thinking about what you did last week, how well you’re doing now, just do it. Be in the moment, do the workout efficiently, calmly, workout hard, move on. If you have that approach, you’re not going to dread — put those thoughts of dreading the upcoming workout, I didn’t do as well as I did last week, you’ve got to kind of meditate that stuff out of your head. Let those demons out, and just be in the moment and do your job. That’s probably the best advice I can give, because I have the demons in my head too. I say shit, I’ve got to workout now and I have all the thoughts, the pain creeping in, and I’m like block it out, do it. You’ve got to it, once a week, 20 minutes. There was a client that he used to walk in and he had a mantra, he was Mike’s client. He used to walk in the door of the gym and he’d look around and he’d say I can do anything for 20 minutes, let’s go. Every single time, it was a mantra. We all have our ways of calming ourselves down. Some people might want to have meditate — I have a client actually who goes into an empty room in her office, if you can, and she’ll meditate for 15, 20 minutes until the workout is ready to start. What’s a common thread here? Relax. Be in the moment.


Sheila: And then you do get better at just handling that intensity, you do get better at it. It’s just like okay, I can handle this, and you know you can handle it and then the next time, it’s like, the more you do it, the more you’re like, okay, I can do this. You try a little harder and some days yeah, you might have an off day here or there, but overall, it’ll just keep going forward if you just stick to it.


Tim: So we’re getting a little short on time, I definitely want to ask all three of you, if you would just remind our audience how long each of you has been a trainer, and how have you changed from the time you began as a trainer with the Power of Ten, and how you are now? What have you learned and how have you changed, and this time we’ll start with guru, how about you, Adam?


Adam: How have I changed as a trainer, let me count the ways. The thing that pops in my head the most, because I started 20 years ago, and 20 years ago when I started this, I just finished reading Ken Hutchins, Super Slow Manual, and I had been talking to some of his devotees about it, some of the original devotees and what an intense bunch. It was either do it this way or you’re an idiot, do your workout like this because everybody else is a fraud out there and they basically made me feel like — well not made me feel like, I picked up on it to be honest with you. I bought into it, and at the beginning of my career I was a little bit of a jerk. I think I was a —


Mike: A born again. If you don’t do it this way, you’re an asshole.


Tim: You’re wrong, right?


Adam: I certainly did it a little bit more diplomatically than that, but basically that was my message. The thing is, as diplomatic as I was, I turned people off, I turned a lot of people off. Well that’s not — if I’m going to try to influence people and educate people, I can’t be that way. As time went on, I was a much more open and accepting [person] of all ideas and views, and I might not still agree with a lot of modalities of exercises out there, certainly for the purposes that they purport these modalities are for, but I understand a lot more about why. We talked on our other podcast about intense workouts versus moderate exercise, and the virtue of both, the value of both. I used to throw the baby out with the bathwater so to speak, if it’s not high intensity training, it’s not worth doing, and I don’t really feel that way anymore, and I certainly don’t portray that with my clients anymore.


Tim: Sheila, how about you?


Sheila: Well I got certified in 2010, so it’s been about 6 years for me, so I still consider myself a newbie to tell you the truth.


Adam: She was never a jerk.


Sheila: No, because I can’t be, but I can say that how I changed, because in the beginning I think I was a little bit more empathetic with people. As I’ve been doing this workout now for about 10 or 11 years myself, I have grown in how my experience of doing the workout [is]. So that has effected the way that I train clients, and just being around like our trainer here Ann who is a very experienced trainer, she’s been a trainer for like 14 years so bringing her on board, and having her open this place with me, and seeing how she wasn’t afraid to put the weight up. I used to be a little bit more gentle with people I guess, I wouldn’t just — okay let’s add 40 pounds here, I’d be like oh no, you can’t, and now I’m much more confident in challenging people a little bit more.


Adam: You’re a little bit more detached, in a good way I think.


Sheila: Yeah, it’s like I know that people — and then John has said this too a lot with his clients. He has a love/hate relationship with several of his clients, although they love him, they’re like ergh, he makes me do this, and he’s like, because I know you can do it, I know your body can do it, I know you can do it. You kind of have to be that way and I’ve gotten much more that way with not feeling like — people will be, the first time they try this, especially women I guess because they’re not used to lifting really heavy weights, they’ll be like this is too heavy. I’ll be like no, keep going. I used to like say, okay let me change this weight a little bit to start, and no, now I go no, keep going. Tell me after 3 reps if it’s too — after 3 reps you’re still going, guess what, you just did over two minutes on that, it’s not too heavy for you. So giving them that experience of it has been a way that I’ve developed into a better trainer, I think.


Adam: So in other words, you’re just not as empathetic anymore. Which is a good thing, doctors have to be that way. Doctors when they give injections or they do a procedure that hurts, they can’t — they have to do it with authority, they have to just do it. They can’t be like oh I’m sorry, I’m sorry.


Sheila: The confidence.


Adam: You’ve got to do it, and that’s part of being a professional. So Mike, onto you.


Mike: I have been here for 14 years, and it’s been the best job of my entire life. I’ve done a lot of different things before then, but when I first learned about this technique and wanted to become a trainer, I was just blown away by everything about it. The intensity of it, I’ve always been attracted to intense things, but I was amazed at how —


Adam: His favorite band is The Ramones, by the way.


Mike: One of them, but yes. You know something, when you become a trainer in the beginning, the scene is thrown at you and you’re really, really drawn into it and it makes a lot of sense, and you want to teach it, and you want to get better at it. I’ve got to tell you, it’s interesting, you see new trainers now, after I’ve been doing this for this long and I think about how I was way back then, and it’s amazing — the science is the science, but there’s an art form to training people and getting to really know them as people, the psychology of how to motivate. You know what I think I’m most proud of, which just comes with experience, and anybody who has been doing this a long time and cares about their clients — when you deal with a person who comes in with a rotator cuff tear, or a herniated cervical disc, or a torn meniscus or something like that. I’m really, really proud of how I’ve been able to help people with special medical problems, and still be able to get them to train very, very hard and help them with their rehabilitation, work with their orthopedist or their physical therapist and stuff. It’s interesting because that’s just something that — even though a person can get certified and they can become a trainer tomorrow, and they can be great, things like that just take time, and to really have intuitive answers or directions to give to people when you’re training them. I’m very happy to have had that experience and to know that if someone comes in the door, that they’re going to be taken care of by me, and if there’s an inexperienced trainer, I can help them understand a little bit more about things like that as well.


Tim: You can tell by listening to Mike and Sheila, Adam hires the best when it comes to who he’s going to trust with Power of Ten and the InForm Fitness locations. In closing Adam, we’ve been talking about how the three of you have changed over the last 18-20 years or so as trainers, what the industry’s perception is of this type of workout over the last almost two decades. I’d like to know what you think the perception is of those of us who are coming to InForm Fitness to workout. How that might have changed over the last 20 years, and where would you like to see this go?


Adam: This might be wishful thinking, but I really think our vision is starting to come true, where people are realizing that less is more. Intensity is the king and the real stimulus for fitness and balancing that intensity with rest and recovery I would have to say, more people are now realizing that and are not taking up these long endurance type of activities. Instead, they are saving time, saving their knees, and starting to accept this idea that maybe I can have quality over quantity, and that’s — whether it’s my competition perpetuating these new ideas or us, all boats rise with the rising tide. I’m surprised it didn’t happen faster, but maybe this second half of the last quarter, we might see some type of tipping point occur, and save a lot of people quite honestly. I’m hopeful, and my fingers are crossed. This podcast, with any luck, could help with that.


Tim: Why don’t you give the workout a try for yourself, just like I did about a year ago? Visit informfitness.com for a list of locations across the US. If you don’t happen to live near one of the locations, jump on over to Amazon and pick up Adam’s book, Power of Ten: The Once a Week, Slow Motion Fitness Revolution. Inside, you’ll find some easy to follow instructions to perform this workout at just about any gym or even at home, and back here on the podcast, Adam, Mike, and Sheila can answer a question or respond to a comment you might have regarding the Power of Ten. Just shoot us an email or record a voice memo on your phone and send it to

podcast@informfitness.com. You can also give us a call at 888-983-5020, extension 3, to leave your comment or question. You might even have a suggestion on some topics we should cover here on the show, or might have a guest in mind you’d like for us to interview. All feedback is welcomed. Thanks again for joining us here at the InForm Fitness Podcast. For Adam, Mike, and Sheila, I’m Tim Edwards with the InBound Podcasting Network.


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